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forbidals
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wp-content
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plugins
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pixel-caffeine
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includes
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class-aepc-pixel-scripts.php
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<?php if ( ! defined( 'ABSPATH' ) ) { exit; // Exit if accessed directly. } /** * @class AEPC_Pixel_Scripts */ class AEPC_Pixel_Scripts { /** * Hooks to include scripts. */ public static function init() { // The following are hook in wp_footer, to give ability to function helper to enqueue the code add_action( 'wp_footer', array( __CLASS__, 'track_standard_events' ), 5 ); add_action( 'wp_footer', array( __CLASS__, 'track_advanced_events' ), 5 ); add_action( 'wp_footer', array( __CLASS__, 'track_custom_fields' ), 5 ); add_action( 'wp_footer', array( __CLASS__, 'track_conversions_events' ), 5 ); add_action( 'wp_footer', array( __CLASS__, 'enqueue_scripts' ) ); if ( 'head' == get_option( 'aepc_pixel_position', 'head' ) ) { add_action( 'wp_head', array( __CLASS__, 'pixel_init' ), 99 ); } else { add_action( 'wp_footer', array( __CLASS__, 'pixel_init' ), 1 ); } /** * AMP Integration */ add_action( 'amp_post_template_footer', array( __CLASS__, 'track_on_amp_pages' ) ); } /** * Arguments to initialize the pixel * * @return array */ public static function pixel_init_arguments() { // All arguments to pass to js $args = array( 'pixel_id' => PixelCaffeine()->get_pixel_id(), 'user' => array(), 'enable_advanced_events' => AEPC_Track::is_advanced_events_active() ? 'yes' : 'no', 'fire_delay' => intval( AEPC_Track::detect_delay_firing( 'PageView' ) ), ); // eCommerce parameters if ( AEPC_Addons_Support::are_detected_addons() ) { $args = array_merge( $args, array( 'enable_viewcontent' => self::is_event_enabled( 'viewcontent' ) ? 'yes' : 'no', 'enable_addtocart' => self::is_event_enabled( 'addtocart' ) ? 'yes' : 'no', 'enable_addtowishlist' => self::is_event_enabled( 'addtowishlist' ) ? 'yes' : 'no', 'enable_initiatecheckout' => self::is_event_enabled( 'initiatecheckout' ) ? 'yes' : 'no', 'enable_addpaymentinfo' => self::is_event_enabled( 'addpaymentinfo' ) ? 'yes' : 'no', 'enable_purchase' => self::is_event_enabled( 'purchase' ) ? 'yes' : 'no', 'allowed_params' => array( 'AddToCart' => AEPC_Track::get_allowed_standard_params( 'AddToCart' ), 'AddToWishlist' => AEPC_Track::get_allowed_standard_params( 'AddToWishlist' ), ) ) ); } // Logged in user information if ( 'yes' === get_option( 'aepc_enable_advanced_matching', 'yes' ) && is_user_logged_in() ) { $user = wp_get_current_user(); $args['user'] = array( 'em' => $user->user_email, 'fn' => $user->first_name, 'ln' => $user->last_name ); // Add some extra information about the customer if an ecommerce addon is detected. $args['user'] = AEPC_Addons_Support::extend_customer_parameters( $args['user'] ); $args['user'] = array_filter( $args['user'] ); $args['user'] = array_map( 'strtolower', $args['user'] ); // It's required by facebook (https://developers.facebook.com/docs/facebook-pixel/pixel-with-ads/conversion-tracking#advanced_match). } foreach ( (array) $args as $key => $value ) { if ( !is_scalar($value) ) continue; $args[$key] = html_entity_decode( (string) $value, ENT_QUOTES, 'UTF-8'); } // Force user to be object in order to avoid the JS error "parameter 'user_data' with invalid value of '[]'" $args['user'] = (object) $args['user']; return $args; } /** * Pass extra parameters to JS in order to add them in all pixels * * @return array */ public static function pixel_advanced_parameters() { $params = array(); if ( 'yes' === get_option( 'aepc_enable_utm_tags', 'yes' ) ) { foreach ( $_GET as $key => $value ) { if ( strpos( $key, 'utm_' ) !== false ) { $params[ $key ] = urldecode( $value ); } } } return apply_filters( 'aepc_pixel_extra_args', $params ); } /** * Add the Facebook Pixel snippet */ public static function pixel_init() { // Split in order to make fbq delayable through WP Rocket, if used ?> <!-- Facebook Pixel Code --> <script> var aepc_pixel = <?php echo wp_json_encode( self::pixel_init_arguments() ) ?>, aepc_pixel_args = <?php echo wp_json_encode( self::pixel_advanced_parameters() ) ?>, aepc_extend_args = function( args ) { if ( typeof args === 'undefined' ) { args = {}; } for(var key in aepc_pixel_args) args[key] = aepc_pixel_args[key]; return args; }; // Extend args if ( 'yes' === aepc_pixel.enable_advanced_events ) { aepc_pixel_args.userAgent = navigator.userAgent; aepc_pixel_args.language = navigator.language; if ( document.referrer.indexOf( document.domain ) < 0 ) { aepc_pixel_args.referrer = document.referrer; } } </script> <script> <?php if ( PixelCaffeine()->is_debug_mode() ) : ?> var fbq_calls = [], fbq = function() { console.log( 'fbq: ', arguments[0], arguments[1], arguments[2] ); fbq_calls.push( arguments ); }; <?php elseif ( AEPC_Track::can_init_pixel() ) : ?> !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n; n.push=n;n.loaded=!0;n.version='2.0';n.agent='dvpixelcaffeinewordpress';n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window, document,'script','https://connect.facebook.net/en_US/fbevents.js'); <?php endif; ?> <?php if ( AEPC_Track::can_init_pixel() ) : ?> fbq('init', aepc_pixel.pixel_id, aepc_pixel.user); <?php /* Trigger the event when delay is passed and where there are all fbq calls that need to wait */ ?> setTimeout( function() { fbq('track', "PageView", aepc_pixel_args); }, aepc_pixel.fire_delay * 1000 ); <?php endif; ?> </script> <?php if ( ! PixelCaffeine()->is_debug_mode() && AEPC_Track::can_init_pixel() ) : ?> <noscript><img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=<?php echo esc_attr( PixelCaffeine()->get_pixel_id() ) ?>&ev=PageView&noscript=1" /></noscript> <?php endif; ?> <!-- End Facebook Pixel Code --> <?php } /** * Include the necessary scripts file */ public static function enqueue_scripts() { $suffix = SCRIPT_DEBUG ? '' : '.min'; wp_register_script( 'aepc-pixel-events', PixelCaffeine()->build_url( 'frontend.js' ), array( 'jquery' ), PixelCaffeine()->version, true ); wp_enqueue_script( 'aepc-pixel-events' ); wp_localize_script( 'aepc-pixel-events', 'aepc_pixel_events', array_filter( array( 'standard_events' => AEPC_Track::get_standard_events(), 'custom_events' => AEPC_Track::get_custom_events(), 'css_events' => self::track_css_events(), 'link_clicks' => self::track_link_click_events(), 'js_events' => self::track_js_event_events(), ) ) ); } /** * Check if the event is enabled by option * * @param $event * @return bool */ protected static function is_event_enabled( $event ) { return call_user_func( 'AEPC_Track::is_' . strtolower( $event ) . '_active' ); } /** * Standard Events trackable at load page */ public static function track_standard_events() { if ( self::is_event_enabled('Search') && is_search() ) { AEPC_Track::track( 'Search', array( 'search_string' => get_search_query( false ) ) ); } // Fire the dynamic ads events caught by ecommerce addons supported. foreach ( AEPC_Addons_Support::get_detected_addons() as $addon ) { foreach ( $addon->get_event_supported() as $event_name ) { if ( self::is_event_enabled( $event_name ) && $addon->supports_event( $event_name ) && $addon->can_fire( $event_name ) ) { $params = AEPC_Track::check_event_parameters( $event_name, $addon->get_parameters_for( $event_name ) ); AEPC_Track::track( $event_name, $params ); } } } } /** * Track advanced events */ public static function track_advanced_events() { // Exit if the general option is disabled. if ( ! AEPC_Track::is_advanced_events_active() ) { return; } // Start! $params = array(); $enable_tax = AEPC_Track::is_taxonomy_events_active(); // Track login status $params['login_status'] = is_user_logged_in() ? 'logged_in' : 'not_logged_in'; // Set parameters for each page type if ( is_singular() ) { $params['post_type'] = get_post_type(); $params['object_id'] = get_the_ID(); $params['object_type'] = is_page() ? 'page' : 'single'; if ( $enable_tax ) { global $post; foreach ( get_the_taxonomies( $post ) as $taxonomy => $taxonomy_name ) { $terms = wp_list_pluck( (array) get_the_terms( $post, $taxonomy ), 'name' ); if ( ! empty( $terms ) ) { $params[ 'tax_' . $taxonomy ] = $terms; } } } } elseif ( is_author() ) { $params['object_id'] = get_the_author_meta( 'ID' ); $params['object_type'] = 'author_archive'; } elseif ( is_date() ) { $params['object_type'] = 'date_archive'; } elseif ( is_category() || is_tag() || is_tax() ) { if ( $enable_tax ) { $params[ 'tax_' . get_queried_object()->taxonomy ] = get_queried_object()->name; } $params['object_id'] = get_queried_object()->term_id; if ( is_category() ) { $params['object_type'] = 'cat_archive'; } else if ( is_tag() ) { $params['object_type'] = 'tag_archive'; } else { $params['object_type'] = 'tax_archive'; } } elseif ( is_post_type_archive() ) { $params['post_type'] = get_post_type(); $params['object_type'] = 'post' == get_post_type() ? 'blog' : 'cpt_archive'; } // Set object_id and object_type for Home & Blog pages if ( is_front_page() && is_home() ) { // Home blog posts $params['object_type'] = 'home'; } elseif ( is_front_page() ) { // Static home page $params['object_id'] = get_option( 'page_on_front' ); $params['object_type'] = 'home'; } elseif ( is_home() ) { // Static blog page $params['object_id'] = get_option( 'page_for_posts' ); $params['object_type'] = 'blog'; } // Track events if any if ( $params ) { AEPC_Track::track( 'AdvancedEvents', $params ); } } /** * Track custom fields */ public static function track_custom_fields() { $params = array(); if ( is_page() || is_single() ) { global $post; // Get custom fields choose by user $fields_to_track = AEPC_Track::get_custom_fields_to_track(); foreach ( $fields_to_track as $field ) { if ( $meta = get_post_meta( $post->ID, $field, true ) ) { $params[ $field ] = $meta; } } } if ( $params ) { AEPC_Track::track( 'CustomFields', $params ); } } /** * Track all conversion events defined by user, for all events contains a specific URL */ public static function track_conversions_events() { $conversions = AEPC_Track::get_conversions_events(); foreach ( $conversions as $track ) { if ( 'page_visit' != $track['trigger'] ) { continue; } $current_rel_uri = trailingslashit( home_url( add_query_arg( NULL, NULL ) ) ); if ( '*' == $track['url'] || 'contains' === $track['url_condition'] && preg_match( sprintf( '/%s/', addcslashes( strtr( $track['url'], ['*' => '[^/]+'] ), '/' ) ), $current_rel_uri ) || 'exact' === $track['url_condition'] && ( '/' === $track['url'][0] && home_url( $track['url'] ) === $current_rel_uri || $track['url'] === $current_rel_uri ) ) { AEPC_Track::track( $track['event'], $track['params'], $track['custom_params'], isset( $track['delay'] ) && '' !== $track['delay'] ? $track['delay'] : false ); } } } /** * Get all conversion events defined by user, for all events handled by css selector * * @return array */ public static function track_css_events() { $conversions = AEPC_Track::get_conversions_events(); $css_selectors = array(); foreach ( $conversions as $track ) { if ( 'css_selector' != $track['trigger'] ) { continue; } if ( ! isset( $css_selectors[ $track['css'] ] ) ) { $css_selectors[ $track['css'] ] = array(); } $css_selectors[ $track['css'] ][] = array( 'trackType' => AEPC_Track::get_track_type( $track['event'] ), 'trackName' => $track['event'], 'trackParams' => AEPC_Track::sanitize_fields( array_merge( $track['params'], $track['custom_params'] ) ) ); } return $css_selectors; } /** * Get all conversion events defined by user, for all events handled by link click, containing an URL * * @return array */ public static function track_link_click_events() { $conversions = AEPC_Track::get_conversions_events(); $links = array(); foreach ( $conversions as $track ) { if ( 'link_click' != $track['trigger'] ) { continue; } if ( ! isset( $links[ $track['url'] ] ) ) { $links[ $track['url'] ] = array(); } $links[ $track['url'] ][ $track['url_condition'] ][] = array( 'trackType' => AEPC_Track::get_track_type( $track['event'] ), 'trackName' => $track['event'], 'trackParams' => AEPC_Track::sanitize_fields( array_merge( $track['params'], $track['custom_params'] ) ) ); } return $links; } /** * Get all conversion events defined by user, for all events handled by JS event * * @return array */ public static function track_js_event_events() { $conversions = AEPC_Track::get_conversions_events(); $links = array(); foreach ( $conversions as $track ) { if ( 'js_event' != $track['trigger'] ) { continue; } if ( ! isset( $links[ $track['js_event_element'] ] ) ) { $links[ $track['js_event_element'] ] = array(); } if ( ! isset( $links[ $track['js_event_element'] ][ $track['js_event_name'] ] ) ) { $links[ $track['js_event_element'] ][ $track['js_event_name'] ] = array(); } $links[ $track['js_event_element'] ][ $track['js_event_name'] ][] = array( 'trackType' => AEPC_Track::get_track_type( $track['event'] ), 'trackName' => $track['event'], 'trackParams' => AEPC_Track::sanitize_fields( array_merge( $track['params'], $track['custom_params'] ) ) ); } return $links; } /** * Return a formatted list of categories as facebook expects * * @param $object_id * @param string $tax * * @return string */ public static function content_category_list( $object_id, $tax = 'product_cat' ) { $terms = wp_get_object_terms( $object_id, $tax ); foreach ( $terms as &$term ) { if ( $term->parent != 0 ) { $parent_term = $term; while( ! empty( $parent_term->parent ) ) { $parent_term = get_term( $parent_term->parent, $tax ); $term->name = $parent_term->name . ' > ' . $term->name; }; } } return array_map('html_entity_decode', wp_list_pluck( $terms, 'name' ) ); } // INTEGRATIONS /** * Add Facebook Pixel tracking also on AMP pages, if there is the AMP plugin activated */ public static function track_on_amp_pages( $amp_template ) { // Track the pixel events self::track_standard_events(); self::track_advanced_events(); self::track_custom_fields(); self::track_conversions_events(); ?><amp-pixel src="<?php echo esc_url( 'https://www.facebook.com/tr?id=' . esc_attr( PixelCaffeine()->get_pixel_id() ) . '&ev=PageView&noscript=1' ); ?>&ord=RANDOM"></amp-pixel> <?php foreach ( AEPC_Track::get_standard_events() as $track_name => $args ) { ?><amp-pixel src="<?php echo esc_url( AEPC_Track::get_track_url( $track_name ) ); ?>&ord=RANDOM"></amp-pixel> <?php } foreach ( AEPC_Track::get_custom_events() as $track_name => $args ) { ?><amp-pixel src="<?php echo esc_url( AEPC_Track::get_track_url( $track_name ) ); ?>&ord=RANDOM"></amp-pixel> <?php } } }